
So many examples out there of green economy initiatives, or fair-trade goods, are based on gifts -- it's driving me mental!
Last fall at the Washington, DC,
Green Festival, I was expecting to find some great, innovative companies and organizations thinking in new ways to help convert our over-consuming, eco-destructive North American culture into a conscientious and sustainable one. There were a few of these, but the majority seemed to be of the
Ten Thousand Villages variety. In other words, selling imported crafts from third world countries with weak and unstable economies.
I understand that the whole point of this kind of industry is to help people from these impoverished nations to make a better living by handmaking beautiful things and have a quality of life with more opportunities and a higher income. This is honourable, but is fundamentally flawed in so many ways. Allow me to count the ways...
1) This industry perpetuates an export economy which diverts these third world citizens' energy away from building up their own sustainable habitat, to feeding an artificial market thousands of miles away. It's just a prettier version of globalization that makes us western consumers feel good about how we spend our money, but globalization it still is. Local economy is the only way for all countries to save ourselves.
2) How do these beautiful crafts get to us buyers in the first place? Just like the billions of dollars' worth of goods exported from China each year, a huge part of the problem with all export-based industries is the amount of fuel energy needed to transport consumables from halfway around the world. Although the
embodied energy of the handicrafts may be lower because these goods are made by hand and with local, renewable materials, all the oil it carries from shipping is an invisible, deplorable waste of resources that, of course, just ends up in our atmosphere.
3) Gifts. Why is our society so addicted to buying gifts? How many cushion covers, letter writing sets, toys, purses, fruit bowls, candle holders, shawls, earrings and cute little boxes do we need? Our holidays and celebrations have been coopted by our relentlessly capitalist mentality to become opportunities to buy, instead of a time to simply celebrate the true essence of the occasion.
In all, the benefits to the people in the third world making these handicrafts is a short-sighted one that might seem to boost their economy in the short term, but due to the dependence on an external purchasing power, they will never be emancipated from the cycle of an export economy. And all the downfalls with this eco-gift market that make us feel so unique with the quaint splash of imported culture we purchased to accessorize our lives, are that they perpetuate our brain-numbing addiction to consumption while helping to pollute our world thanks to need to ship internationally. The answer isn't to initiate middle-man import companies that makes us feel like we're saving helpless people. The answer isn't to throw money at them (however creatively or artistically it may be motivated), but to release any dominion we have over other nations so they can flourish in their own way. What dominion, you may ask? How about the
World Bank and IMF, for starters.